Feline Spirits Raises Pre-Series A Funding Round From Bestvantage Investments

Feline Spirits, a leading craft alco bev brand, announced that it had received an undisclosed sum under its Pre-Series A Funding round, led by Bestvantage Investments and supported by Laabh Ventures and Marquee Angels.

Feline Spirits is a craft beverage brand that showcases the two sides of the Indian millennial: one that is bold and playful and the other that is sublime and understated. The brand discusses things that many do not want to hear, stand up for the unconventional, and celebrates them with aplomb.

The company has a unique approach to naming its products -- drawing inspiration from members of the feline family and their notable traits. This strategy provides an intriguing and memorable way for the public to remember the brand's offerings, which include Off Limits, High Stakes, Fierce, Alpha Pride, Bobcat and 9Lives.

Prabhat Sharma, the co-founder of Feline Spirits, explained that the company's vision is inspired by the bold and unapologetic nature of felines. According to him, these animals are known for being outspoken and honest about who they are without any fear of being judged or criticized. Their genuine personalities cannot be hidden, as they are not meant to conform to traditional norms. Felines lead their lives in a distinct and unique way.

The company aims to revolutionize the way people view hard spirits. Rather than being considered a serious and formal drink reserved for mature adults, Feline Spirits wants to promote the category as something that is fun, lively, and full of character. By breaking free from the stereotype of hard spirits being a sombre drink, Feline Spirits hope to bring fresh and exciting new energy to the market.

“Feline Spirits is not simply in the business of selling artisanal beverages; it also represents a mindset and an attitude that may influence how you live your life. The larger goal for Feline in the next few years is to influence people's attitudes, with the brand driving this change in the market. The team at Feline Spirits continuously pushes the limits of what's possible in the spirits industry with a focus on innovation and creativity ”, added Rohit Saxena, Co-Founder of Feline Spirits.

The company’s flagship beverages – Off Limits, and High Stakes, have observed a consistent surge in demand and have already started to expand globally in just a year. People love to associate themselves with these ultra-modern beverage brands, and the company's marketing initiatives are generating a lot of buzz in the Indian subcontinent.

Feline Spirits are committed to sustainability and giving back to the community in addition to its focus on growth. The business supports social and environmental problems by collaborating with regional organisations and has pioneered the use of eco-friendly production practices and packaging to enable a sustainable future.

For more information, please visit: https://felinespirits.in/