FanCode To Leverage Google Cloud To Revamp Live Sports Viewing Experience

Sports streaming platform FanCode on Thursday announced a partnership with Google Cloud. FanCode is working with Google Cloud to build a data-driven approach towards fan engagement.  

Under this partnership, both companies will work on matching audiences with relevant sports, engaging them with content, and building a set of engagement flywheels that include content, merchandise, and commerce -- all personalised to the individual user.

Previously, Google Cloud’s global infrastructure, delivery capabilities, industry-focused solutions and partnerships, FanCode successfully launched its biggest property, the India-West Indies bilateral cricket series, in record time. The end-to-end solution setup on Google Cloud—from ideation, to testing and production, to rollout—was successfully completed within weeks, and enabled FanCode to deliver a truly immersive experience to fans.

FanCode is also exploring engaging sports enthusiasts across multiple digital touchpoints whilst they’re online on YouTube, Search, and others. Google Cloud partners Skandha Media Services, Ateme and Conviva played a key role in bringing its service live on FanCode’s platform.   

Using Google Cloud’s cutting-edge delivery capabilities with MediaCDN will enable FanCode to efficiently and intelligently deliver streaming experiences to users wherever they are. In addition, FanCode is undergoing application modernization with Google Kubernetes Engine to deliver greater efficiencies in the process.

With the ability to build a unified consumer data strategy using Google Cloud’s data and analytics products, FanCode will also be able to test and scale new content formats and business models to strengthen its net promoter score (NPS) and maximise shareholder value.

“India’s streaming video market is in a steep growth phase and is expected to more than double in size by 2027. I believe we have only scratched the surface when it comes to exploring investments in fast-emerging areas like immersive content, interactive experiences, and the convergence of media with other areas like commerce and gaming. We are excited to work with FanCode to take the viewing experience for sports fans to the next level,” said Bikram Singh Bedi, Managing Director, Google Cloud India.