Sustainability has transcended from merely being a term to boast about to becoming the driving force behind transformative change worldwide. Anshu Parmar, the COO of Erisha E Mobility, envisions sustainability as a catalyst for job creation in India. Already forging partnerships with state governments, the startup is making remarkable strides in the e-mobility space.
Collaborating with Mahatma Phule Renewable Energy and Infrastructure Technology, a subsidiary of MPBCDC (Government of Maharashtra), Erisha is actively promoting and developing green hydrogen, electric vehicles, and solar/wind park technology. The startup’s ambition to generate employment for 5,000 people by establishing 100 charging hubs in Uttar Pradesh demonstrates its commitment to fostering sustainable growth.
Diversifying EVs
Erisha's growth trajectory in the e-mobility sector stands as a promising indicator of EV adoption in India. Although the company was founded in 2022, it commenced operations just this year. Despite being a new entrant, it sets its sights on reaching around Rs 1000 crore in revenue for the fiscal year. Such achievements underscore the company's potential and highlight its significant impact on the electric vehicle market in India.
Erisha is continuously working to diversify its offerings. Currently, it manufactures three-wheeler passenger and cargo vehicles, buses, two-wheeler scooters and bikes. Additionally, the company actively engages in developing EV charging stations, which are vital for the widespread adoption of electric vehicles.
The agricultural sector presents untapped potential for EV adoption in India, and Erisha has realised this opportunity. Electric vehicles offer farmers numerous benefits, including lower operating costs, reduced emissions and quieter operation. The Indian government's support for the development of EVs in agriculture further reinforces Erisha's commitment to this cause, and it is diligently working on developing EVs tailored for agricultural purposes
Inherent Affordability
Regarding funding, Parmar expresses the desire to secure funds for expanding their plants and expertise to guide their global products. Moreover, she remains optimistic about the implications of the discontinuation of the FAME II subsidy in 2024. With electric vehicles being a cost-effective option with no recurring fuel costs, their inherent attractiveness will sustain their growth even without subsidies.
Erisha is undoubtedly paving the way for EV adoption in India, and its success can be attributed to a combination of ambitious plans, strategic partnerships, and a diversified portfolio. As one of the early movers in the e-mobility sector, the company has set its sights high and has actively embraced sustainability.