DS Group Launches First NFT On 93rd Founders’ Day
DS Group has launched an NFT on its 93rd Founders’ Day to commemorate an era of setting new benchmarks and conquering new territories.
To mark the auspicious occasion, the DS Group launched its first NFT, honouring the visionary zeal and persevering ethos of its founders, Lala Dharampal and Satyapal ‘Sugandhi’.
This NFT captures the nucleus of the foundation and thereby reveals the larger portrait of the Founders. With the NFT titled “A Dream In A Million Metaphors”, the Group has beautifully leveraged Web 3.0 to bring to life the historical moments in its expanse via an experiential microsite which portrays the non-fungible story of the Group.
“We live the vision our Founding Fathers had for the organization. Their pursuit of Innovation and Quality is an ideal we have imbibed and endeavour to live up to. With the technological boom, evolution in terms of how businesses are conducted is rapidly taking place. A major breakthrough in technology, NFTs have caused a revolutionary shift and have become a cultural phenomenon. This NFT is a tribute to the legacy built by our Founders and with this, we seek to be at the forefront of exploring modern technology,” said Rajiv Kumar, Vice Chairman, DS Group.
