<div><em>Besides the Grand Prix, India has won a total of 11 Lions this year, with five Silvers, five Bronze and one Glass Lion, says <strong>Hita Gupta</strong></em><br><br>Indian agencies were missing from winner lists across all Cannes Lions categories that were announced on day three - Cyber Lions, Radio Lions, Product Design, and Design Lions.</div><div> </div><div>India didn’t make it to the shortlist for Cyber, Radio, and Product Design among 330 entries, 179 entries and 23 entries respectively that were shortlisted globally.</div><div> </div><div><img alt="" src="http://bw-image.s3.amazonaws.com/bw-in-cannes2.jpg" style="width: 200px; height: 200px; margin: 1px; float: right;">McCann was shortlisted in the Design Lions category for its Gastrina campaign for Dabur, but it failed to secure a metal.</div><div> </div><div>The only major win this year has been the Grand Prix in the Glass Lions category by BBDO India for its ‘Touch the Pickle’ campaign. </div><div> </div><div>Besides the Grand Prix, India has won a total of 11 Lions this year, with five Silvers, five Bronze and one Glass Lion. Indian agencies have not won a single Gold Lion.</div><div> </div><div>So far, Indian agencies have witnessed a disappointing performance largely in new media categories such as Mobile, Cyber and PR, among others. </div><div>“We are missing out on the new media which is Cyber, Media, Promo & Activation, Product Design, Titanium and Creative Effectiveness etc. as the categories are also expanding at Cannes, year after year,” said KV Sridhar, Chief Creative Officer (India) of Sapient Nitro.</div><div> </div><div>“For the last seven-eight years India has dominated in Print, but to dominate in new media we are still lagging behind in terms of use of new technology and the new media,” he added. </div><div> </div>
