BARC India Revamps Its Data Centre Infrastructure By Migrating To Yotta NM1

Broadcast Audience Research Council (BARC) India on Wednesday announced that it has revamped its data center infrastructure by migrating to Yotta NM1 – India’s only Tier IV data center with Uptime Institute’s Gold Tier Certification of Operational Sustainability.

BARC India’s operations are critically dependent on a robust technology core and future-readiness of its infrastructure. Given this, BARC India decided proactively to revamp its digital infrastructure and realign its data center capabilities and preparedness for the future with an eye on scalability and high uptime.

Following a comprehensive study of their digital footprint, BARC India devised and executed a detailed project plan for the migration, complementing it with professional IT services for creating an optimised network architecture, along with Yotta. 

To rule out any impact on operations during migration, the team simultaneously built a parallel setup to ensure business-as-usual. With the proven expertise of Yotta’s certified team, the entire lift-and-shift migration was achieved in a single day.

In a statement, Mahendra K Upadhyay, CIO, BARC India said, “Owing to the nature of our business, an always-available and high-performance infrastructure backbone is uncompromisable. Our requirements, after a rigorous evaluation of various service providers, only Yotta NM1, with its world-class quality, which has been validated by the data center industry’s topmost certification, was best positioned to help us address, not just our present needs, but also to become resilient for the future.”

Today, BARC India manages a TV measurement system which covers approximately 2,15,055 individuals in 50,000 households, in over 522 districts across India.