Apple To Place Ads On App Store's Today Tab
American tech giant Apple has announced that it is planning to show ads on the App Store's Today tab and on individual app pages. According to The Verge, MacRumors, 9to5Mac, and AppleInsider, the two new ad placements will expand upon the ads users already see on the App Store's search tab and results.
Ads on the Today tab will appear in a larger card format used by other content in that tab, however, users will be able to identify this by the blue box with the word 'Ad' placed under the banner. Ads in individual app pages will appear under the 'You Might Also Like' header that suggests apps related to the one you're looking at.
"Apple Search Ads provides opportunities for developers of all sizes to grow their business," Apple said in a statement to MacRumors, 9to5Mac, and AppleInsider.
"Like our other advertising offerings, these new ad placements are built upon the same foundation, they will only contain content from approved App Store product pages, and will adhere to the same rigorous privacy standards," the statement added.
