Apple Announces Biggest Upgrade To App Store Pricing Since Launch

Apple has announced the most comprehensive upgrade to pricing capabilities since the App Store first launched. The upgrade will provide developers with 700 additional price points and new pricing tools that is intended to make it easier to set prices per App Store country or region, manage foreign exchange rate changes, and more.

Beginning today, these new pricing enhancements will be made available for apps offering auto-renewable subscriptions. For all other apps and in-app purchases, the pricing upgrades will be made available in spring 2023. This is expected to give developers flexibility and control to price their products in 45 currencies throughout 175 storefronts.

“Under the updated App Store pricing system, all developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps. This includes 600 new price points to choose from, with an additional 100 higher price points available upon request,” Apple said in a statement. 

To provide developers around the world with even more flexibility, price points — which will start as low as USD 0.29 and, upon request, go up to USD 10,000 — will offer an enhanced selection of price points, increasing incrementally across price ranges (for example, every USD 0.10 up to USD 10; every USD 0.50 between USD 10 and USD 50; etc.).

In each of the App Store’s 175 storefronts, developers will be able to leverage additional pricing conventions, including those that begin with two repeating digits (e.g., won 110,000), and will be able to price products beyond USD 0.99 or EUR X.99 endings to incorporate rounded price endings (e.g., X.00 or X.90), which are particularly useful for managing bundles and annual plans.