AI Helping People Harness Creativity: Report

A latest report by Accenture says that Artificial Intelligence (AI) is breaking fresh ground and helping people harness their innate creativity. 

Through the report which highlights shifts in business models due to changing customer behaviors as new technologies emerge, the report surmises that AI now is a co-pilot that’s available to everyone as part of their creative process. 

But the report also highlights the need for companies to work out new ways on how to make an impact in a world inundated with creative user-generated content.

“Suddenly, anyone can create reasonable-quality language, image, and video content with seemingly little effort or learned skill. With developments emerging at astonishing speed, companies need to be thinking about this now and working out how to stand out in a sea of decent content,” the report noted.

The report says that AI has been breaking new ground in the creative field at an exhilarating pace in last one year. While technology has been a key driver of this change, the most exciting part was the accessibility of deep learning to the public, which is inspiring a wave of innovation.

“Neural networks have been made widely available to create language, images, and  music, putting AI squarely in people’s hands as a tool for creativity,” says the report.

Accenture notes that AI is shifting from enterprise and service enablement (which is often invisible) to something that is highly visible and applicable in all parts of people’s lives — not unlike the shift in computing from mainframe to PC.

The speed with which the accessibility of deep learning models has grown is making people question  whether creativity is under existential threat, but we would argue that this is simply another variation of the natural cycle of progress, the report emphasises.

Google has already published a proof-of-concept paper for DreamFusion, which  shows potential for AI to generate 3D objects from text and Meta has launched Make-A-Video, which creates high-quality videos from a few words. 

“Soon, AI might be creating entire immersive spaces,” says the report.