Adobe’s Experience Makers LIVE Spotlights How Personalisation Is Key To Winning Customers

Today’s economy is digital-first and hyper-personal. It rewards brands that deliver exceptional customer experiences at scale. But success is still not a guarantee – customers expect brands to drive delightful experiences with a deeper understanding of their requirements. In response, what businesses need now is leaders who understand the pulse of this discerning consumer, are focused on building products and solutions that solve for the consumers’ needs and most importantly build personalization as an integral part of their suite of solutions and products. 

Recently organised in Mumbai, Adobe’s Experience Makers LIVE event saw leaders from some of India’s biggest brands convene to discuss how personalisation has become core to unlocking the future of customer experiences. 

“In today’s digital economy, personalisation has emerged as a glue that keeps the relationship between a brand and the consumer intact. At the core of every successful business today lies a sharp digital strategy that not only ensures conversion but translate to long term loyalty.  As leaders in the Customer Experience category – Adobe is partnering with some of India’s biggest brands to enable their digital transformation and personalization journeys”, said Prativa Mohapatra - Vice President & Managing Director, Adobe India.

Anindita Das Veluri, Director - Marketing, Adobe India added, “Today, customers live in the moment, and they expect brands to do the same. Brands need to humanise their interaction with their customers which means they need to understand context, and marry that with deep historical knowledge about the customer, predict the customers wants and delight them with an experience by using that data within that moment- while respecting their need for privacy. Whether a business is far along its personalisation journey or just getting started, Adobe has the building blocks it needs to transform the relationships you build with each customer”.

The event saw leaders from Adobe as well as industry luminaries from some of India’s biggest brands take the stage to discuss the present and future of personalisation – spanning across real time audiences and insights, content supply chain strategies, contextual customer journeys, digital commerce and more.

Key speakers included Ranjani Krishnaswamy, General Manager Marketing, Titan Company Limited; Anjali Gupta, Head of Marketing, Sify Technologies; Shoorveer Singh Shekhawat, Head of Marketing, Video Banking and TFx initiatives at AU Small Finance Bank; Francis Rodrigues, SVP, E-Commerce & Digital Marketing HDFC Life; Vishal Bhatia, CIO, Kotak Cherry; Tushna Marolia, Strategy Manager India, Mondelēz International; Praneeth Obilisetty, Associate General Manager- Digital, CX and E-commerce, Asian Paints and Ashutosh Inamdar, Senior General Manager, Strategy Cell, Lupin.