Twitter Recorded 147 Bn Impressions Of #WC2022 Conversations

Social Media Platform Twitter on Monday revealed that there were 147 billion impressions of the #WC2022 conversation globally during the recently concluded FIFA World Cup 2022. The number surpassed impressions recorded for #WC2018 and more than doubled the number of impressions of #Tokyo2020 Olympics.

Twitter says that a bulk of the conversation on #WC2022 happened during the live matches, including the dramatic final match between France and Argentina. 

Moments that generated the biggest peaks of Twitter conversation (measured in Tweets per minute (TPM)), during the entire tournament included Argentina’s win after the penalty kicks in the final, Mbappe’s equalizer during the final and Brazil’s last missed penalty kick which sent Croatia to semi-finals.

Evidently, Lionel Messi topped the list as the most-mentioned player of the tournament on Twitter during the World Cup. Second on this list was France’s Kylian Mbappe, recipient of the Golden Boot for scoring most number of goals in the tournament. 

But during the tournament, Brazil sent more Tweets than any other nation followed by Japan.

Among the brands, Adidas, Budweiser and Hyundai were the most globally mentioned sponsors of the tournament.

With an average of 2 million likes per day, and 226 per cent more Tweet impressions than #WC2018, FIFA generated record-breaking success across all its Twitter accounts, covering the World Cup on Twitter in 7 languages. This was driven by a creator-driven editorial, behind-the-scenes access, and exclusive content from their free global service FIFA+.