53% People In India ‘Very Confident’ On Digital Trustworthiness Of Their Organisation: Survey

A report has revealed that 53 per cent of Indians feel very confident about the digital trustworthiness their organisation. 

According to the report, 24 per cent of surveyed people from India said that they were 'completely' confident about the digital trustworthiness of their organisation. Further, it found that 85 per cent of respondents feel digital trust will be much more important in the next five years.

Digital trust is important in business relationships and the report intended to gauge the major gaps between what businesses are doing now and what they should be doing to build leadership and win customers' trust in the future digital ecosystem, as businesses undertake the journey of digital transformation.

The report found organisations with low levels of digital trust suffer from many consequences. In India, the top five consequences are: 1) loss of customers, 2) more cybersecurity incidents, 3) more privacy breaches, 4) reputation deduction, and 5) having less reliable data on which to make decisions.

Interestingly, amongst the Indian respondents only 24 per cent reported that they fully understood digital trust. 

ISACA Survey findings show that analytics and metrics are highly valued, with, 82 per cent indicating that it is very or extremely important to measure it, and 46 per cent saying their organization measures the maturity of its digital trust practises; however, 31 per cent are unsure if their organisation currently measures its digital trust maturity.

Indians participating in the survey indicated that the most significant obstacles to digital trust are lack of staff skills and training (56 per cent), lack of leadership buy-in (49 per cent), lack of alignment of digital trust and enterprise goals (49 per cent), lack of technological resources (47 per cent) and insufficient processes and/or governance practices (41 per cent).

In a statement, David Samuelson, CEO, Information Systems Audit and Control Association (ISACA) said, “Innovation, market leadership and financial performance rely heavily on trust that must be earned every day.”