IPV Invests INR 3 Cr In Hyperlocal Marketplace Urvann

Gardening-focused hyperlocal marketplace Urvann has raised Rs.3 crore in a seed round led by the angel investment platform, Inflection Point Ventures (IPV). The funds raised will be utilized for the expansion of operations across the country.

Founded by IIM-Ahmedabad and ISB alums, a husband-wife duo who quit their consulting careers to pursue their passion for plants, Urvann is India’s first hyperlocal marketplace for plants and gardening products. Urvann launched operations in Delhi-NCR in August 2021 to revolutionize the way India buys plants. Urvann provides the largest variety and next-day delivery of fresh plants at the lowest prices by partnering with local nurseries in a city- setting it apart from traditional players who courier plants from one city to another- leading to high delivery costs and suboptimal plant quality due to long transit times.

Mitesh Shah, Co-Founder, Inflection Point Ventures says, “Nurturing plants in our homes has been a way of life for all of us. The gardening market is very fragmented, due to which consumers find it difficult and time-consuming to attend to their plants given their busy lives. Urvann offers people a platform for all the gardening requirements from seed to décor at the click of a button, enhancing the whole customer experience. This is a largely untapped market opportunity, especially in the urban pockets.”