BW Communities

Articles for Opinion

CLV – The Metric That Matters In Marketing

Keeping up with the competition in the modern business world requires coming up with novel ways to keep clients interested and build loyalty. Targeting customer lifetime value (CLV) can help marketers spot ways to give back to their clients in a meaningful way. By doing so, businesses can establish long-term, reliable ways to thrive

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Civility In The 21st Century - A Life Skill?

By promoting empathy, respect, and open-mindedness, we can reclaim the art of civilised debates, fostering an environment where differences in ideology are met with understanding rather than personal animosity, says the columnist

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Purchasing Power Matters

According to the IMF’s latest World Economic Outlook, India’s GDP (PPP) is $13,030. China’s GDP (PPP) is $33,070. None of this suggests India should be pleased that the economic gap between China and India has fallen from five times to a little over two times when per capita income at dollar exchange rates is adjusted for PPP

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Getting Judicious, Self-Aware With Emotions: Distinguishing Needs, Wants, Likes

It is our time to be courageous and embrace self-awareness and knowing our needs, wants and likes can take us to summits of wisdom and growth

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Investing In Bharat's Future: Strengthening Social Sector For Sustainable Change

During Amrit Kaal, Bharat has been on a journey towards progress and prosperity. But this development is not just economic but socio-economic, and the civil society organisations (CSOs) serve as one of the most critical pillars supporting this journey

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Playing To Learn: Discarding The Winning-losing Binary To Win Big In Life

Learning, most importantly, builds strength for life, which is a long-term reward, that stays resilient in the face of the short-term euphoria of a triumph or the disappointment of a debacle

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Women Empowerment – Making It Work

To bridge the divide, we must foster a cultural shift that values and promotes women's participation in all aspects of society, starting with legislative participation towards increased economic empowerment

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Why The World Needs More Second Chances

Society has become fixated and almost obsessed with achievement, often placing an immense, at times impossible, burden on individuals to succeed at all costs

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