BW Communities

Articles for Opinion

Vishwakarma Scheme Could Uplift And Empower Artisans & Small Enterprises

The scheme should represent a significant leap forward in achieving this mission, ensuring that the skilled hands of India's artisans continue to shape the country's cultural heritage and economic future

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The Job To Be Done – Marketing To The Consumer Need

By merging the offline and online experiences, it can help enhance customer satisfaction and drive more sales

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Nation Of Enterprisers

A look at the phenomenon of private wealth creation in India and how it is being fuelled by astounding entrepreneurship, unparalleled business acumen and overall economic expansion

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The Wealthy. The Rich. Nuances In Indian Entrepreneurship

Wealth is about building a lasting legacy, securing the future, and having the means to weather economic fluctuations, while being rich may be more ephemeral

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Power Of Position

The best CEOs understand that the power of their position is to be used sparingly, for organisational or general good, and not for personal vanity or benefit. They lead by facilitation, motivation, and teamwork, rather than by command; by respect, rather than authority; they carry a big stick but speak softly

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Towards Stronger Multilateral Development Banks

Traditionally, battling poverty and spurring economic growth in developing countries have formed the core mandate of MDBs. However, tackling climate change through targeted action such as investment in clean technology can no longer be seen as a domain separate from the goal of boosting growth and prosperity

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Growth-led Self –Reliance, But Inclusion Still A Challenge

India must commemorate its hundred years of independence as not only a developed economy but also as a nation with a thriving populace, characterised by prosperity and well-being

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CLV – The Metric That Matters In Marketing

Keeping up with the competition in the modern business world requires coming up with novel ways to keep clients interested and build loyalty. Targeting customer lifetime value (CLV) can help marketers spot ways to give back to their clients in a meaningful way. By doing so, businesses can establish long-term, reliable ways to thrive

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