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Articles for Case Study

Case Study: Money In Your Confusion

Manufacturers and retailers must educate the customers about their products. But they usually do not do that

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Case Analysis | Fats And Oils: A Fact Sheet

Fat is important for good health. But what fats and oils do we select or choose that best meet our requirement? By Deeksha Kapur

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Case Analysis: Long Live The King

Responsible retailers should ensure the customer is made aware of the products they are buying, writes Murali Krishnan

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Case Study: Know Not What I Eat

“The food industry profits from providing poor quality foods with poor nutritional value that people eat a lot of ” — Dr Mark Hyman, American physician, scholar and an NYT bestselling author

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Case Analysis: Consumer Dialogue

To connect with the consumers’ heart, brands have to say it from their heart. That’s what builds the strongest brand value, writes Prakash Nedungadi

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Case Analysis: Slippery Marketing

Saying that an oil is good for health is fine, saying that it is good for your heart needs some serious support, writes Sachidanand Madan

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Case Analysis: Facts About Fats

Doctors recommend adopting an eating pattern that is lower in saturated fats and higher in MUFA/PUFA content, writes Dr Rakesh Gupta

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Case Study: An Unfit Fitness Plan

Pradeep Carvalho walked towards his car in the parking bay of Purple Global School. At the exit reception he was joined by Dr Ved Bhuller who had analysed his son, Naitik’s case and given the school some sound advise about their sports programme.

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