Author
The author is a Marketer & Author. He is an alumnus of XLRI, Jamshedpur
In a market crowded with a lot of brands offering similar products, a good positioning makes a brand and its products stand out from the competition
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It is important for marketers to remember that empathy is an important factor to be included in their brand experience
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Let's have a look at a few factors that show powerful collaboration of marketing and technology as a couple
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New trends, evolving customer expectations, unexpected competitor moves and many other endless possibilities keep on creating new challenges for marketers and new perceptions about their brands. Let's have a look at a few important factors that marketers can't take for granted while managing their brands in dynamic market conditions
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Corporate image is one of the most important assets of an organisation. It acts as a comfort factor for customers and assures them that they are buying from the best
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An orchestra is a large group of musicians who play a variety of different instruments such as violin, flute, piano, drums etc. in harmony. Orchestras are led by a conductor who directs multiple musicians with movements of his hands and arms
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It is important for marketers to think about quality of their marketing efforts rather than quantity
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One of the major roles of marketers is to spread their brands and for that they have to keep their customers & prospects engaged through various channels such as advertisements, useful content, PR and events
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Harsh Pamnani For many years, we have heard about relationship of rivalry between David & Goliath. David was a little shepherd kid, and Goliath was a strong and giant warrior. Though, David didn't have experience using weapons and battles with warriors, he had experience of defending his flock against animals such as lions and bears. He picked up a few stones from ground, put them in his sling, rolled it around and let it fly to hit the giant Goliath between the eyes. With this unexpected attack, Goliath fell on the ground and David killed him with sword.
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Harsh Pamnani & Rohit Kapoor When you find brands with similar features, prices, & advertising then how do you choose a brand over others? Mostly you buy based on the reputation of the brand. Sometimes, you even buy products of better brands at higher prices though they serve the same utility served by lesser priced brands.
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