Author
The author is a Marketer & Author. He is an alumnus of XLRI, Jamshedpur
Imagine you enter into a new town called Marketing. As you are new in the town, you would need many things to settle down. You would find salesmen coming to you with direct sales pitches and they may turn you off because they are trying to sell their products to you. But, then you meet someone, who is willing to help you in settling down in the new town, guides you on your needs, doesn't try to sell his products to you and tries to build friendship with you. Whenever you would need a product, this new friend would become your first point of contact. If he has that product, you would prefer to buy from him else would prefer his recommendation rather than buying from unknown salesmen.
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Marketers have to realise that product placement is an art and wrong approach could hurt emotions of audience, writes Harsh Pamnani
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How powerful a company can be? Can it bail out a developed country or buy a few of the world's largest companies? Yes! Apple has enough cash reserves today to bail out Greece! Apple, one of the world's most valuable brands with market capitalization around $700 Billion and cash reserves close to $200 Billion, has the capacity to buy all of Uber, Tesla, Twitter, Netflix, Dropbox and a few more.
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