Author
The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.
Today, advances in technology and AI have led to automated decision engines that help reduce labor costs, enforce processes, and improve CX.
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So why do we see pretentious language, buzz words and Idi Amin briefs? The answer probably lies in what the Godfather, Don Corleone said; confidence is silent, insecurities are loud.
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As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.
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Emotional and implicit processes that drive most of our buying behavior can be gleaned from seemingly innocuous gestures.
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Apart from the knowledge gained, it ensures that you remain empathetic to the needs of your business and your colleagues. And consequently, your marketing efforts will go beyond just Band Baaja Baraat.
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This anecdote holds valuable lessons for us; marketing and advertising professionals.
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And anyone telling you anything else is probably full of what’s lies inside the ‘graves’ at Bourg.
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Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.
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Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.
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All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.
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