Author
The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.
It’s only by asking “why” that we begin to dig beneath the surface and the visible symptoms. Asking questions guides our learning, rewards us with a richer understanding of what’s really happening. And this is foundational to getting the right answers
Read More
Advanced tools once deployed need investments in monitoring, maintenance, investments in data scientists and other support
Read More
The paradox today is that with an unprecedented amount of data, tools, and analytics at our disposal, we are overwhelmed with reports and find it difficult to make meaning of it all
Read More
The key to a great demo or mock-up is in not just showing off the widget but also presenting how customers can use it and interact with it. If Jan’s salesmen could take a bullet to sell you can surely consider moving beyond a slide deck the next time you pitch an idea
Read More
Who wrote the background score for Titan watch advertisements? This was a popular question in the business quiz circuit during my college days.
Read More
Often, complicated language serves as a smokescreen for mediocrity. Like Hans Christian Anderson’s The Emperor’s New Clothes, a lot of baloney escapes scrutiny when dressed up
Read More
Creating symbols and infusing meaning over time can be invaluable. And recognizing employees exhibiting the desired behavior creates visible champions for the rest of the organization.
Read More
He was a one-man think tank working in Lord Mountbatten’s Combined Operations during World War II.
Read More
Good processes save time and effort, stream-line work-streams and can help reduce costs. And especially in today’s complex and globalized environment, processes are critical to consistently creating and delivering value.
Read More
The CIA operatives hoped to train the cat to sit near foreign officials so it could secretly transmit their conversations to CIA operatives ... It later concluded that cats are not trainable
Read More
