Author
The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.
The ad campaign, conceptualised by Leo Burnett India, will take a multimedia approach and will be promoted across various platforms — TV, radio, digital and outdoor
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The ad film shows a martial arts fighter standing under water, meditating and practicing his moves as the voiceover takes the viewer through the campaign philosophy of delivering a knock-out punch.
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The TVC’s trope of using a child also highlight the cost effectiveness of the product as Keya says a printed page costs less than her toffee
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Craig Greenfield, chief operating officer of Performics Worldwide — the performance marketing arm of ZenithOptimedia which operates within the holding company, Publicis Groupe — talks to Businessworld’s Shubhi Tandon about the company’s plans
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In a direct challenge to Google, Facebook has extended its Audience Network beyond apps to include mobile web support.
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