Author
The author is a brand communication professional, consultant and educator with two decade practice of creating strong brands
After dropping Aamir as the brand ambassador of Snapdeal, the company says that "It's business and not personal" but should our celebrities be more responsible and watch out for their statements/behavior in public as they are the role models followed by huge fan following
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Pulse Candy came as a disruptor in the market and has huge acceptance, leading to shortage of supply
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India has a long way to go in creating ideas, products, and services to disrupt the international markets.
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Brands need to recognise the power of brand hacktivism and develop integrated social media strategies to diffuse brand's negative sentiments on social media, or pay for the consequences.
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The culture jammers force brands out of their comfort zone and branding managers are finding it harder than ever to control the terms of this monstrous brandenstein.
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