Author
The author is a brand communication professional, consultant and educator with two decade practice of creating strong brands
Big Data is available to all and therefore the same data will give everyone the same generic insights. It's a race to the middle that can dilute brand perceptions and value
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The smartphones have reduced our recall skills as now we don't store data in our memory but store it in our phones or computers
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Is your company still thinking of Digital Transformation? Do you have an alternative?
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The notion of fake news is gaining momentum due to the power of digital medium that is carrying the news to the people's homes and personal mobile phones
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John Suler, Department of Psychology, Rider University has explored factors common to the psychology of Internet Trolls. Gaurav Sood opines
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Well-intentioned brand creation and nurturing at times yielding mortifying outcomes, an occurrence that is emerging more frequently now than ever before
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The rise of Google is attributed to Yahoo as it could not decide the future of search and hence did not invest in the same
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Ramdev not only became a television celebrity teaching yoga, but is sitting on the fastest growing FMCG Company clocking a turnover close to Rs 5000 crore, more than Colgate, GlaxoSmithKline and Emami by this fiscal year
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Some consumers avoid dominant brands in order to prevent the development of monopolies, large companies who are suspected of corporate irresponsibility
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Mindshare marketing is more perceptual decision whereas mousetrap marketing is more rational consumer choice
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