Author
The author is Principal Correspondent with BW Businessworld
This transformation is part of Project LEAP, marking a shift beyond wire and cable manufacturing to provide a comprehensive range of electrical solutions for modern living, emphasising safety, convenience, and sustainability
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Under Lead Marketing Zoher Kapuswala’s leadership, Ferrero Rocher and its new variants found success in India’s competitive chocolates category
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Varun Kandhari, Director, Marketing & Customer Marketing, Mars Wrigley, points out that the central of marketing has always been about generating growth for a company
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Bisleri’s marketing endeavours have re-energised its brand image with Tushar Malhotra as its marketing head
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PolicyBazaar's CMO, Sai Narayan, on understanding the changing marketing landscape
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Roshni Das, General Manager & Regional CMO, Asia Pacific and Japan, Marketing & Partner Scale, Intel Solutions & Services India, believes that this is the right time for marketers to play their role of impacting culture and driving growth
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India is home to a massive, untapped market, making it crucial for marketing leaders such as Puneeth Bekal, Director - Marketing, Mastercard
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People must be put at the heart of strategies, advises Executive Vice President, Marketing, Colgate-Palmolive India, Gunjit Jain under whose leadership, the company continues a dominant position among its consumers
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Nestlé India has seen steady growth in the year gone with Chandan Mukherji, Director & Senior Vice President, Strategy, Marketing & Communication, driving the brand's communication and strategy for it’s marquee brands
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India’s growing consumer base and enhanced competition are pushing investments into marketing, says Ankit Desai, CMO India, Hershey Company
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