.png)
Author
The author is the Global Head of Marketing Demand Centre of Tata Consulting Services, Amit leads MarTech strategy and operations to support the business and marketing objectives. For over 21 years, Amit Tiwari has proved a key thought leader in the MarTech space. He understands and adapts technology faster and is also keen on experimenting and exploring new technology and new ventures in marketing.
Micro-moments may have hit the limelight recently, but they existed long before Google stumbled upon them in 2015. Remember Amul? With witty, on-point one-liners delivered almost every day via the lovable Amul girl, the brand has been employing micro-moment marketing for the last fifty years. But that's Amul. The key question is: are you doing enough to maximize your micro-moment marketing to beat the competition?
Read More
Micro-moments may have hit the limelight recently but they existed long before Google stumbled upon them in 2015. Remember Amul? With witty, on-point one-liners delivered almost everyday via the lovable Amul girl, the brand has been employing micro-moment marketing for the last fifty years. But that's Amul. The key question is: are you doing enough to maximize your micro-moment marketing to beat the competition?
Read More
While most companies understand how critical it is to focus on customer experience and the role that data plays in doing so, organisations need to go much further and ensure participation from both information technology and marketing in order to triumph in today’s cutting-edge business environment
Read More
Technology has made it possible for businesses to compile and analyse vast amounts of internal as well as external data regarding customer preferences and responses to marketing initiatives. However, very few marketers and businesses possess the knowledge and expertise to wield this intelligence to their advantage. Addressing this challenge will be a prerequisite to thrive in Web 2.0
Read More
The exponential rise of social commerce today is simply a fitting memo to brands reminding them that for customers, shopping continues to be a social experience. And it's inevitable that social feeds today resemble a trip to the mall. Is your brand there yet?
Read More
The exponential rise of social commerce today is simply a fitting memo to brands reminding them that for customers, shopping continues to be a social experience. And it's inevitable that social feeds today resemble a trip to the mall. Is your brand there yet?
Read More
The world in which businesses function today is a place where “change is the only constant.” Among today’s successful organizations, if we have to look for one common denominator factor that puts them where they are, it is their ability to react quickly to change. They ensure this by hiring young future leaders who demonstrate certain skills and understanding.
Read More
An Executive MBA provides the functional, strategic and leadership skills required to perform better in your current and future roles
Read More
