.png)
Author
The author is the Global Head of Marketing Demand Centre of Tata Consulting Services, Amit leads MarTech strategy and operations to support the business and marketing objectives. For over 21 years, Amit Tiwari has proved a key thought leader in the MarTech space. He understands and adapts technology faster and is also keen on experimenting and exploring new technology and new ventures in marketing.
Ushering in automated procedures and making data-driven decisions simpler than ever, artificial intelligence (AI) has completely changed how businesses function
Read More
One of the hottest marketing trends right now is gamification, which involves integrating gaming elements into marketing strategy
Read More
Podcasting is an overlooked marketing tool, despite its ability to provide engaging content, increase customer loyalty, be censorship-free, and last forever. Experts believe it has great potential in a content marketing strategy
Read More
Being the first to predict and understand changing client demands is currently the best choice for expansion, with inorganic methods like acquisitions and partnerships having been exhausted for many organisations
Read More
We live in a time of tremendous transformation. The 2020 disruption laid bare the shortcomings of existing business models and transformation efforts
Read More
We are still in the early stages of this technology. It's doubtless going to have a significant impact on all kinds of creative endeavors, including marketing and communications. The conundrum is that we are uncertain of what those implications will be
Read More
As marketers gear up for more cutting-edge and complex challenges in the coming year, it is crucial to prioritise the impact of MarTech investments by focusing spending on tools that streamline marketing operations. Some MarTech technologies that brands are looking at leveraging include paid communities, virtual reality, interactive content, influencer marketing platforms and customer data platforms among others. So which ones are you considering for your marketing stack as your organisation heads into 2023?
Read More
Want to use content marketing in a more strategic way and be more purposeful, outcome-based, and data-driven? How do you ensure that all of your ideas and action plans are incorporated into your marketing mix and ready to deploy as and when needed? A marketing playbook is the answer to all of the above
Read More
As marketers gear up for more cutting-edge and complex challenges in the coming year, it is crucial to prioritise the impact of MarTech investments by focusing spending on tools that streamline marketing operations. Some MarTech technologies that brands are looking at leveraging include paid communities, virtual reality, interactive content, influencer marketing platforms and customer data platforms among others. So which ones are you considering for your marketing stack as your organisation heads into 2023?
Read More
To thrive in a world of consent-based advertising, businesses must expedite when, where and how they collect, aggregate and deploy first-party data. They will also need to incentivise customers to share first-party data, and then deploy superior data and analytics (D&A) management capabilities to handle the data itself
Read More
