Author
Ruhail Amin, Sr. Editor, BW Businessworld, is a seasoned journalist with expertise across business, technology, entertainment, and politics, he is known for his incisive analysis and in-depth reporting. His work reflects a commitment to journalistic integrity and storytelling excellence, earning him recognition as a trusted voice in the industry. His contributions span multiple platforms, consistently delivering content that informs and engages a wide audience.
Social media consultant, Zoe Cairns, shares five best practices that brands should follow to make the most of their social media strategy.
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For acquisition, conversion, retention and growth, chief marketing officers (CMOs) want to know how technology can make these things easier to practice and we are working hard on that vision to make it a reality.
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Idea Cellular has launched its latest campaign highlighting the new offerings to its customers post the roll-out of 4G like videos, social media, chatting, music etc. on-the-go
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Through its latest ad for Mother’s Day, Tata Sampann wants to enable mothers to shake away the pressure to be perfect and do as they like
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Over the years, IPL has become one of the most successful marketing platforms. Here are some success stories of brands that have benefitted the most with their association with this sporting league
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In an interview with BW Businessworld, Jawahar Goel spoke about how digitisation has changed the game for broadcasters, the impact of newer distribution rules, the challenges of unregulated content online and more
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In an exclusive interview with BW Businessworld, Adobe’s executive vice- president and chief technology officer ABHAY PARASNIS talks to RUHAIL AMIN about how the company is betting on new age technologies to provide breakthrough services, its partnership with Microsoft and how India continues to be a strategic centre of innovation for the business
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With 2016 being one of the most successful years for JWT at the Cannes Lions, the agency is redefining creativity by leveraging technology in a big way in 2017. JWT Worldwide chief creative officer MATT EASTWOOD and chief creative officer of JWT South Asia SENTHIL KUMAR, speak to RUHAIL AMIN about the agency’s 2017 blueprint and more
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Girish Menon — Partner, Media And Entertainment, KPMG India
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If diversification marked the last few years of sports broadcasting in India, the road now leads to consolidation. Read about the advantages and perils that come with it as we kick off our coverage on the business of sports, to be carried forward in subsequent issues
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