Idea Launches Its Latest #LookLook Campaign
The new ad campaign hit the Internet, TV and Radio this week and has already got India hooked to the new catchy jingle –Idea 4G pe Dekho India hua hook. LookLook... LookLook!
Idea Cellular has launched its latest campaign highlighting the new offerings to its customers post the roll-out of 4G like videos, social media, chatting, music etc. on-the-go. The new ad campaign hit the Internet, TV and Radio this week and has already got India hooked to the new catchy jingle –Idea 4G pe Dekho India hua hook. LookLook... LookLook!
The company’s new 4G campaign establishes the width and expanse of Idea’s 4G network across India, through a simple thought line ‘Idea 4G - India jitna bada network’. The campaign which began with teasers on Digital was then revealed with a full 60 secs TVC on Digital, TV and Radio on 1st June. The ad encapsulates a series of situations at various locations across the country wherein people are experiencing Idea 4G on their mobile phones - watching videos, making videos, live chatting, etc. and are deeply hooked.
Talking about the new campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Brand Idea stands for transformation, using mobile telephony solutions to positively impact and change people’s lives. Idea has managed thought leadership with this positioning for over a decade, in spite of the dynamic nature of this category.
“Our fast-paced 4G roll-out last year was complemented with the ‘Biggest Small Change’ campaign which was followed by the ‘Transforming India’ campaign aimed at democratising 4G in the country. The #LookLook campaign now coincides with Idea’s pan-India Broadband rollout and showcases a strong 4G network available across the country. I am confident that the catchy jingle and relatable situations from different parts of the country will resonate with people from all walks of lives,” adds Shankar.
The new Idea 4G pe India Hua Hook #LookLook campaign carries Brand Idea’s signature tune which seamlessly gels with the quirky song. The foot-tapping tune has been composed by a famous trio! The lyrics to the hummable jingle has been penned by the celebrated lyricist, Amitabh Bhattacharya; Music has been composed by Abhishek Arora who has composed music for award-winning Idea TVCs in the past; and the song has been sung by the dynamic and popular Bollywood singer, Benny Dayal.
