YES Bank's Digital Diya Campaign Spreads Digital Financial Literacy
MUMBAI, October 25, 2017: The 'Digital Diya' initiative of YES Bank targeted the Indian community to come together and celebrate the Diwali festival by lighting the diya of prosperity, knowledge, and happiness. YES BANK’s initiative aimed at imparting financial literacy to 50 villages by illuminating the lives of people in rural India.
YES Bank’s Digital Diya Initiative
YES Bank has launched a website (http://www.thedigitaldiya.in) where every visit to the microsite by a user lit up a digital diya. For every digital diya lit by visiting the digital diya website, the bank added an equal amount of funds towards spreading Digital Financial literacy. The bank measured the success of the ‘Digital Diya’ campaign by the number of diyas lit on the website. By promoting the campaign through rigorous offline and online promotions, the bank managed to light up more than one million diyas.
About YES Bank
YES BANK is the fifth largest private sector bank of India. Rana Kapoor is the founder of YES Bank. The bank owns a highly competent top management team. The only Greenfield Bank license awardee in the last two decades, YES Bank is connected with the finest pedigree investors. The bank has received several honors in the areas of Corporate Investment Banking, Transaction Banking, Treasury, and Sustainable practices through Responsible Banking. The mission of the bank is “Building the Finest Quality Bank of the World in India” by 2020.
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