In today's competitive global economy, it has become imperative to attract and retain talent for a business to grow.Getting the right people to innovate and grow the business is crucial than any other part of a business plan. Along with the Human Resources Department, it is an equal responsibility of a CEO to adopt and implement talent acquisition strategies for the business growth.The Chief Executive Officer is the authority figure within an organisation. A smart CEO innovates and prioritize talent acquisition and implies instant action to invest in best methods to hire and retain top talent, achieving the key todefinite returns on investments.
Today, employees are one of the largest investment a company undertakes. Hiring is one aspect, providing on-job trainings to help workforce acquire the required skill set, offering them a competitive work environment and retaining them is correspondingly important for a business to flourish. Currently, many organisations adopt various strategies to lure and retain talent. According to a recent survey by LinkedIn's 2015 Global Recruiting Trends, one of the easiest way/ strategy to attract talent is to develop employer branding.Fifty-six per cent of 4,125 global talent leaders surveyed from 31 countries said they believe cultivating their employer brand is a top priority as it helps in recruiting efforts.
A compelling employer brand today can largely be achieved by embracing technology. Designing a company career website for job seekers outlining the organisations value, culture, accomplishments, employee benefits & growth opportunities and engaging with prospective employees over social-media platforms such as LinkedIn, Twitter, Facebook and more can help create employer branding. Many successful recruiters nowadays turn to the social web to market their companies to job seekers. While such strategies are rapidly being adopted by various companies, it is equally significant for a CEO as well to embrace talent acquisition strategies, largely to cater to the following reasons:
Create Global Talent Brand IdentityIt is crucial for an organisation to create global talent brand identity without sacrificing local individuality. Smart CEO's today, implement global talent acquisition strategies to build a unified talent brand across an organisation that operates in multiple countries, languages and cultures. The trend to identify the part of corporate identity that should be centralised and consistent and leavinganequivalent segment to regional teams to localize, is gradually gaining ground in the country.
Improvise the workforceIt is imperative to timely improvise the workforce within the organization. Employee's ability to improvise and adapt to new changes according to the changing business conditions, leads to a long-term success. Realising the need, many organisations today create the best suitable learning environment, implementing talent acquisition strategies. On-job trainings empower employees to acquire the required skill set. It further allowsthem to learn, gain knowledge and grow in their respective professional roles. Happy and satisfied employeesare more likely to grow with the organisation, dismissing the fear of attrition. It is vital to improvise today for success tomorrow.
Inviting new talents and knowledge in organizationNew talents bring new knowledge to the organization. Many CEO's harness and create value from all units of knowledge, most prominent source being the new talent. To break the relatively rigid infrastructure and for the need to be innovative at all times, it is essential to share knowledge and implement new techniques within the organization.Today, knowledge sharing is considered as the best practice for an organization to grow and learn what strategies their competitors have in mind. CEO's of various organisations continually encourage knowledge sharing culture within the organisation to be ahead of outside competition.
Inspiring employees with new methodologies and technology
Nowadays, employees look for meaning in their work. People are keen to learn the trends in their environment and want some ability to shape and enhance the environment. Therefore, it becomes responsibility of a CEO to listen to brilliant ideas from employees and provide them the desired tools to run it. Encouraging employees to embrace technology and spread their wings thereby, giving them positions of power can be extremely effective in driving a company forward. Innovative strategies to inspire employees with new methodologies and technologies also minimizes the attrition count.
