<div>Mobile company Vivo has formally announced its association with the Board of Control for Cricket in India (BCCI) for title sponsorship of the Indian Premier League (IPL). </div><div> </div><div>In the coming two seasons (2016 and 2017), Vivo and IPL will have extensive cooperation in terms of sports events, on ground activations, media exposure and marketing campaigns. Cricket fans across India and around the world will enjoy IPL brought by BCCI and vivo.</div><div> </div><div>BCCI secretary Anurag Thakur said: "We welcome vivo Mobile India on board to India's most awaited event, the Indian Premier League. IPL is all about opportunities and exhibition of talent and with vivo coming in as the title sponsor it is yet another initiative to showcase a brand which is young, full of life and looking for a platform to showcase its talent. Just like the IPL, vivo in a very short span have created a niche and legacy in the smartphone market and I am sure this will be a long and enriching affiliation for both the stakeholders.","<br><br>Alex Feng, CEO of vivo Mobile India has said: “vivo is an emerging brand in India, dedicated to offering quality products and services to music lovers, sports enthusiasts and fashion pursuers. We always believe in supporting new talents and have associated ourselves only with premium events globally. This investment reiterates how important Indian market is for us and we are confident that vivo will get returns from our investment in IPL, and that this association will further advance our ‘Love India, Love vivo’ initiative.”</div><div> </div><div>Vivo fulfilled their obligation of presenting the bank guarantee to the BCCI and confirmed the title sponsorship rights," the BCCI said in a statement.</div>
