UGC Selects USMC GGS IP University For Community Courses

University Grant Commission's high power committee has selected University School of Mass Communication of Guru Gobind Singh Indraprastha University (USMC, GGS IP University) to originate courses into digital marketing, public relation, and photojournalism.

This high power community which includes the Ministry of Human Resource Development and representative of other ministries.

UGC had previously invited applications for the different course within the community colleges, where almost 100 colleges have been accepted and granted the permission for the same. These courses will help graduate to find jobs in the private and government sectors.

At least Rs 40 lakh will be granted to each course for its development over the period of five years. While accepting the proposal, USMC, GGS IP University's Dr Durgesh Tripathi, said, "These are the future ready courses and will fulfil the demand of the job market". He added, “One can explore lucrative digital marketing opportunities in many fields such as Search Engine Optimization (SEO) Social Media Marketing (SMM) email marketing, search engine marketing (SEM) content marketing, web analytics, and more."

Dr Sachin Bharti and Vinay Shankar will be the convenor for the photography programme, on the other hand, Dr Tripathi will be solely handling the operation of the digital media programme.