<p>Mobile browser UC Browser, an Alibaba Group Company, has registered over 50 per cent market share (as of September 2015 per StatCounter) in India. The company made the announcement on the side-lines of IAMAI Affiliate Summit 2015 in New Delhi.<br><br>Kenny Ye, Managing Director of UCWeb India, Alibaba Mobile Business Group said, “India is the world’s fastest growing mobile country and our largest overseas market and we are deeply committed to it. We constantly strive to reach new users through unique customization and localization efforts, across genres. By providing a one-stop platform, UC Browser makes mobile services conveniently accessible, helping improve and reshape the mobile lifestyle of people worldwide. Going forward, we look to aid the Indian government in its ambitious mobile digital literacy campaign.”<br><br>For long, UCWeb has maintained its numero uno position in populous markets of India, China and Indonesia. UC Browser has also reached 16.82 per cent worldwide market share as of September 2015, becoming the 2nd most popular mobile browser after Chrome. UC Browser hit 100 million daily active users worldwide in December 2014, becoming one of the few apps enjoying such user engagement around the globe.<br><br>The achievement is aided by the browser’s new launches like the UC Open Platform 2.0, an ecosystem to help Indian mobile internet players to acquire users and monetize traffic. UC Open Platform was announced last year to give a boost to the Indian mobile Internet ecosystem by helping mobile developers, content providers, publishers and advertisers to access across-the-board services for brand promotion, user/traffic acquisition, actionable user metric analysis, IP protection and monetization.<br><br>UC Open Platform 2.0 aims to covers almost all mobile internet players in India, including content and service providers, affiliates, developers, agencies, ad networks, publishers and advertises - providing a full-suit promotion and monetization platform.<br><br>Earlier this month, UCWeb announced the launch of UC Browser 10.7 for Android – giving users complete freedom to personalize the way they discover and access web content. UC Browser’s strength lies in its signature cloud-enabled browsing technology and its easy access to all kinds of internet content and services.<br><br>(BW Online Bureau)</p>
