Google Tests Verified Check Marks For Businesses In Search Results

In an effort to improve online safety, Google is testing a new feature that places tick marks next to certified companies in search results. This effort attempts to assist consumers in identifying legitimate sources and avoiding bogus websites. 

On Friday, a Google spokesperson acknowledged that this feature was being tested, showing the growing worry about misleading websites impersonating reputable businesses. These counterfeit websites can mislead people, spread incorrect information and eventually tarnish the reputations of the brands they impersonate.

"We often test features that help buyers find trustworthy businesses online, and we are presently doing a modest trial on Google that displays check marks next to specific businesses," the representative noted. The tick marks appear next to URLs for prominent corporations such as Microsoft, Meta and Apple, but the feature is not yet widely available. 

Google has long used automated techniques to discover and remove pages containing 'scammy' or fraudulent content from its search results. This new visual verification tool is part of the company's ongoing efforts to enhance the user experience and create a safer online environment.

The feature is still in the experimental stage, with only a few people able to view the check marks. As Google assesses the performance of this program, the company plans to collect user feedback and maybe increase the rollout in the future.