TraceX To Offer Digital Traceability For Coffee Produced By 3500 Farmers In Araku Valley

TraceX Technologies has partnered with international non-profit TechnoServe, to offer end-to-end digital traceability for coffee produced by 3500 farmers in Araku Valley, Andhra Pradesh. Through this partnership with TraceX and TechnoServe can provide their partner brands Blue Tokai and Humble beans the ability to track and record the journey of coffee through every stage of the production process, from bean to cup. 

As a part of the ‘Sustainable Livelihoods for Smallholder Farmers’ program, grant-funded by the Walmart Foundation, TechnoServe currently works with 4000 farmers through Farmer Producer Organizations (FPOs) spread across 355 villages in the Araku Valley. Most of these farmers strictly follow organic farming due to which their yield capacity is much lower than their counterparts in Karnataka. 

Over the years, TechnoServe has assisted the farmers with agronomy training, building visibility, increasing coffee productivity, managing post-harvest, and providing the necessary market linkages. To further improve their livelihoods, TechnoServe has partnered with TraceX to ensure consistency in the quality of coffee produced, thus resulting in improved market linkage for the farmers.   

The TraceX’s solution to TechnoServe is a perfect example of seeing Blockchain Traceability in action. A connected supply chain with transparency across the multi-stakeholders is the need of the hour and that is being realised with TraceX's Blockchain traceability platform.

TechnoServe uses the pre-harvest module to track the first mile connectivity of the coffee value chain. This is followed by the onboarding of Blue Tokai, Humble Beans and Slay Coffee clients onto the same blockchain network to track the post-harvest processes and generate a QR code product identity for consumer engagement. A seamless integration of all the stakeholders on a collaborative platform in the supply chain, building trustworthy and authentic customer brands. 

“Traceability allows for a connected supply chain where brands can seamlessly access information about the work done by Farmer Producer Organizations in the pre-harvest stage. It offers transparency and differentiation to each stakeholder in the supply chain”, said Srivatsa Sreenivasarao, Co-founder and CEO, TraceX. 

“We are thrilled to partner with a brand that has transformed the lives of millions of people in low-income communities. This partnership allows us to create an impact not only on the end consumer but also improve the livelihoods of farmers in the Araku Valley region. We look forward to working together on many more initiatives to create a transparent, ethical, and sustainable supply chain”, Srivatsa added.