The Power Of ‘Collective’ At The BW Festival Of Marketing 2024

In today’s interconnected world, marketing has evolved from being merely a tool of promotion to a potent force that can rally groups of people towards a common objective. But gone are the days when marketing leaders could work in silos. To connect with consumers today in ways that can make an impact, marketers must collaborate with a plethora of partners from agencies and media platforms to young entrepreneurs, influencers, service providers and just about anyone who has access to ideas and consumers.

As Henry Ford said, ‘If everyone is moving forward together, then success takes care of itself’. More than ever the present-day challenges need a more coordinated response from businesses and brands to remain relevant and grow.

Collectivity in marketing spells the growing emphasis on collaboration, community-building, and collective action among brands, consumers and even competitors. Marketers are increasingly recognising the power of collective approaches to solve problems, foster brand loyalty and drive meaningful impact. 

The second day of the BW Festival of Marketing 2024 will underscore these approaches that leverage the shared interests and values of groups to create more gripping and sustainable marketing strategies. 

Leaders Speak

Along with a special address by Sujatha V Kumar, Head of Marketing, India & South Asia, Visa on how marketers can contribute to the growth of their businesses & the larger economy, the day will witness leading marketers like Sameer Saxena, Director, Marketing, Group Legrand India; Sana Macha Lairellakpam, Marketing Head, Bausch & Lomb India; Sumit Sonal, Associate Director and Head of Marketing, Qualcomm India; Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electrics; Ashish Tiwari, Chief Marketing Officer, Home Credit India; Samyukta Ganesh, Brand Consultant & Executive Coach; Hersh Magotra, General Manager Marketing, Sweeteners & Skincare, Zydus wellness; Kishen Ramaswamy, Head Brand, Social, Content & Design, Air India Express; Arjun Bhojaraj Manipal, Chief Business Officer, Routematic; Gaurav Chopra, Deputy General Manager – Marketing & Communications, Dbschenker; Sumeet Pahwa, Head - Brand Marketing, Tata Tele Business Services; Kunal Sharma, Head Marketing & Business Head MT & Ecommerce, KRBL; Tathagat Jena, Head Online Business, DTC & Marketing Head, HMD; Mukesh Ghuraiya, Chief Marketing Officer, Modi Natural; Dr. Ashish Bajaj, Chief Marketing Officer, Narayana Healthcare; Arnav Sharma, Head Global Strategic Marketing Programs and CEO Comms, Tech Mahindra; Madhur Acharya, CBO Aqualens & Vice President Ecommerce, Lenskart; Shilesh Mishra, AVP,  Marketing & Brand Management, RED.Health; Megha Manchanda, Senior Vice President & Head of Marketing, DBS Bank (consumer banking); Supriya Layek, Manager Digital Growth, Zepto; Sameer Jain, VP & Head D2C Ecommerce, Max Life Insurance; Sandeep Shukla, Sr. GM and Head Marcom Global Operations Jaquar Group; Binit Kumar, DGM Marketing Oral Care, Dabur India; Ashutosh Chaudharie, General Manager, Marketing, VI John Shaving Rang; Chris Croning, Country Sports Marketing Manager, Redbull India; Aniket Das, Sr. Brand Manager, ENO Haleon (GSK Consumer Healthcare); Amit Bajaj, Head Marketing & Communications & Equity & Inclusion, Guardian Life India; Sheetal Koul, Sr Manager, Vivo India; Mili Kapoor, Marketing Head - Personal Health, Philips India; Himanshu Sharma, Deputy General Manager - Corporate Communications, Adani Ports & SEZ; Saurabh Kuchhal, Head - Customer Experience Solutions (India, South Asia), HCL Software; and Saikrishna Yallapu, Director Corporate Marketing, Sutherland Global in attendance.

The summit will be followed by the ‘BW Marketing 40u40 2024’, which will recognise and celebrate young achievers who have not just revolutionised the overall growth of their brand in a demonstrable way in the last 12 months but are also thoroughly cognisant of the needs and tastes of today’s consumers.

The BW Festival of Marketing 2024 will be held on August 29-30 at The Imperial, New Delhi.