After the successful launch of its inaugural edition, CultureX, in association with IIM-A Ventures, is proud to present “The Marketing Roundtable - Edition 2.0.” Scheduled for 22nd August 2024 at 4:30 PM (IST), this exclusive virtual event brings together some of the most influential marketing minds in India to address the critical theme: “The Unsaid Pressure of Festive Times on Marketing Leaders.”
As the festive season approaches, the stakes are high. Brands are under intense pressure to execute campaigns that not only resonate with consumers but also deliver significant ROI. This roundtable offers a platform for senior marketing leaders to discuss strategies, share insights, and explore the unique challenges of navigating these high-demand periods.
A Gathering of Industry Leaders
This event will feature a distinguished lineup of representatives from leading companies across various sectors. Participants include Mayank (Vivo India), and Prashant (T-Series), Neha (Acko Insurance), Sourabh (Ola), Vishal (Shoppers Stop), Millind (Morris Garage), Siddharth (TTK Prestige Ltd), Mayank (Swiggy), Aashita (Pintola), Ronojoy (Asian Paints), Sahil Wasudev (Atmantan Wellness Centre), Prerak (Myntra), Aradhika Mehta (TASVA), Sagar (FirstCry), Ankit (Urban Company,Ayesha (IGP) and Amrita (Bellavita).
These individuals represent some of the most forward-thinking brands in the country, bringing a wealth of experience and insight to the discussion.
Headlined by Terence Lewis: Creativity Meets Strategy
We’re thrilled to announce that Terence Lewis, the choreographer and influencer who’s no stranger to blending creativity with commercial success, will deliver the keynote. Expect an electrifying perspective on how to keep your brand’s narrative authentic and engaging while under immense festive pressure. Lewis’s insights are sure to spark fresh ideas for turning every campaign into a symphony of precision, passion, and performance.
Harnessing the Power of Custom Dashboards
In this edition, CultureX will introduce advanced custom dashboards for all the round-table members that will offer deep insights into competitor strategies and influencer metrics. Attendees will learn how to leverage technology to build and sustain impactful influencer communities during the festive season.
With access to a global data of 200+ million influencers & their In-depth insights (from fake followers to audience breakdown) and over 4.2 million Indian influencers across 1,300+ districts and 260+ categories, these dashboards will help brands optimise their social media strategies with precision and efficiency, ensuring they stay ahead of the competition.
Reflections on Edition 1.0: Setting a High Standard
The first edition of The Marketing Roundtable set a new benchmark in industry discussions, featuring key figures like Apurva Khandare (Reliance Retail), Ashray Sachdeva (Amazon MiniTV), and Pranesh Urs (Ather Energy). The event was widely covered in leading publications such as Business World and Outlook India, underscoring its significance in the marketing community.
What to Expect from Edition 2.0
The session will begin with introductions and keynotes, followed by a discussion on the best practices for new-age marketing. Participants will gain an overview of CultureX’s custom dashboards and insights into “The Great Indian Marketing Cohort.” The event will culminate in a focused discussion on the pressures faced by marketing leaders during the festive season, with an open floor for individual questions and next steps, ensuring each participant leaves with actionable insights.
Vinay Mehta, CEO of CultureX, commented, “The festive season represents a critical period for brands. Our goal with Edition 2.0 is to provide marketing leaders with the tools and insights they need to turn this pressure into strategic advantage.”
About CultureX: Leading the Charge in Marketing Technology
CultureX is a pioneering MediaTech company funded by IIM-A Ventures. It is the world’s first operating system for influencer marketing and social media intelligence, offering a comprehensive technology stack that helps brands track social media growth, monitor competitors, and collaborate effectively with key opinion leaders (KOLs). With a growing user base in 8+ countries, CultureX is redefining the future of new-age marketing.
Join the Conversation
This is a unique opportunity to gain insights from industry leaders and access cutting-edge tools that can transform your brand’s approach to festive marketing. If you’re top marketing leader who intends to join, you can RSVP here.
For more information and inquiries, please contact: partnerships@culturex.in.
