New technologies have certainly taken centre stage in the mobile industry, bringing the future closer and simplifying what is complicated. There would be a huge evolution of smartphones over the next 12 months that will come in the form of many surprises. The innovations in the handset space will be directly proportional to the conveniences customers demand. There would be some exciting cutting-edge features in terms of design and specifications in smartphones.
From disruptive innovations in technology, design and price to 4G being a trend, the mobile industry in the country proved to be one of the most dynamic in the last one year with major action happening in the Internet services and startup space. All these developments further add to the fact that India is one of the most attractive and sought-after markets that is all set to overtake the US and become the second largest smartphone market in the world.
Going forward, the indsutry will concentrate on presenting products and services that act as solutions to the needs of fast-evolving consumers. Here are four key trends that would dominate in 2017:
Camera: We see a clear acceleration towards better image capturing, be it a better software that enhances the camera capabilities, output, etc., or simply the quality of cameras in phones.
Screens: 2017 will see innovation in screens as well; be it the bezel-less phones, curved screens, or sharper resolutions. As more visual data is consumed on phones, users will demand improved screens, and brands will follow
Battery: More data, more Internet, and more multi-tasking through phones would mean users would want their phones to not go out of charge. While the best solution is to pack more milliamperes into the batteries, the trend will be to provide quick-charging capabilities to large batteries as well.
Security: Security of user and data are going to be two compelling trends of 2017. For user security, the government is working towards integrating panic buttons on phones; while the government’s conscious push towards digital payments will further enhance data security on smartphones. The ecosystem will have to come together to ensure data security both at hardware and software levels.
India has come from under the radar in recent years, establishing itself rapidly as one of the largest mobile markets in the world. With the demand increasing for games such as Pokemon Go and Super Mario Run, upcoming smartphones will have latest features to make it easy for an individual to function while playing the games.
Our target consumer is the youth (defined by attitude, not age), who look for innovations that directly address their needs. They consider a brand as an extension of their lifestyle. Therefore, one of the key focus areas for us in 2017 will be to build a strong connect with our audience by bringing alive brand experiences across multiple touch points, backed by an innovative product line up.
