The Era Of Rahu
Renowned astrologist and numerologist Prateek Bhatt says, "Astrology can’t be a profession or business, it is only a devotion or passion.” He emphasises on the ancient roots of astrology which, according to him, were originally intended to serve humanity.
As the cosmos of astrology converges with technological disruption, Bhatt shares his viewpoint on reshaping the astro tech industry. He explains, “In the contemporary era, astrology is witnessing a surge in commercialisation. In the current scenario, it is going to become a cash cow for the industry," attributing this trend to the growing inclination towards spirituality amidst technological advancements.
The Big Celestial Shifts
Bhatt identifies three major trends in the last three years that have reformed the landscape of astrology, the proliferation of astrology apps, the introduction of short-term astronomy courses online and the availability of remedies through online platforms.
The proliferation of astrology apps has propelled industry growth worldwide, yet questions persist about credibility. As Bhatt highlights, "Identifying reliable advisors among the plethora of online options remains a challenge."
Despite the influx of funds through short-term courses, concerns about credibility remain an issue. There's uncertainty regarding whether individuals trained in these programmes can effectively serve or teach others, given the industry's historical roots not aimed at commercialisation.
While acknowledging the influx of money into the market through short-term courses and online remedies, Bhatt underscores the importance of ensuring the quality and authenticity of astrological teachings and services. He questions the efficacy of online remedies performed on behalf of clients and stresses the need for transparency and efficacy in such practices.
Embracing Tech
In an era dominated by technology, Bhatt sees immense potential for sustained growth in the astrology market. He asserts, "Indian startups can become rulers here," citing their proximity to this ancient science compared to Western countries.
Bhatt predicts a surge in investments and the entry of industry leaders into the astro tech sector in the near future. “In the language of astrology, we are in the era of Rahu who is the main significator of technology,” he sums up.
Foreseeing the Future
Looking ahead, Bhatt envisions exponential growth in the astrology market, foreseeing its pivotal role in the global economy. He predicts, "This growth will double in the next three to five years," predicting astrology as a dominant force in shaping the world market. As astrology remains deeply ingrained in Indian culture, he believes it has the potential to propel India to industry leadership on a global scale.
As the industry navigates the complexities of commercialisation and technological advancements, it is imperative to uphold the sacred essence of astrology while embracing innovation.
