TechManch 2024: Nestle’s Suresh Narayanan To Decode Value-driven Marketing In Digital Era

The much-awaited digital marketing conference - e4m TechManch will be held on July 19 in Mumbai. The eighth edition of the conference will see the coming together of distinguished leaders and great minds from the digital marketing industry to discuss the latest trends, evolving consumer behaviour in the digital marketing realm. At e4m TechManch 2024, marketers will explore a wide range of topics and share valuable insights on how emerging technologies are shaping the future of marketing. One of the key highlights of e4m TechManch 2024 is a keynote session by Suresh Narayanan, CEO, Nestle India, on the topic ‘The Power of Purpose: Values-Driven Marketing in the Digital Age’.

The insightful session will delve into how Nestle India aligns its marketing with social responsibility, and environmental sustainability, resonating with today's conscious consumers. In today's marketing landscape, aligning marketing strategies with changing consumer preferences has become crucial for brands. Consumers are increasingly conscious of the social and environmental impacts of their purchases, favouring brands that demonstrate a commitment to positive change. Moreover, embracing environmental sustainability in marketing can lead to long-term benefits for brands.

By integrating social responsibility into their marketing efforts, brands can now build stronger relationships with their audience, fostering trust and loyalty. This alignment not only differentiates a brand from its competitors but also taps into the growing market of like-minded consumers who prioritise values over price. Brands that prioritize sustainability can enhance their reputation, attract a broader customer base, and potentially enjoy higher customer retention. The marketing strategy that emphasises social responsibility and sustainability is not just a trend but an imperative approach that aligns with the evolving values of modern consumers.

The agenda for e4m TechManch 2024 is power-packed with engaging fireside chats, keynote sessions and insightful panel discussions. Experts at the conference will delve into crucial topics such like successful strategies for excelling in digital commerce, emerging technologies shaping the future of digital marketing, and the latest technology trends and more.

To ensure you don’t miss out on valuable insights from experts, click here to register: https://bit.ly/4ccbc5g