Tech Mahindra on Thursday said it had entered into a partnership with Japanese broadcaster Fuji TV to co-develop and produce a variety of content genres for the global entertainment industry.
The partnership aims to drive growth in rapidly expanding content markets, particularly in India, where niche genres such as Anime and Korean dramas are gaining significant traction. By integrating Fuji TV’s extensive original content library with Tech Mahindra’s expertise in localisation and animation services, the two companies plan to deliver high-quality, engaging content tailored for diverse global audiences.
In a statement, Toru Ota, Executive Vice President, Fuji Television Network Inc., said, “As part of our initiative to expand into the global content market, we intend to collaboratively explore content strategies that are tailored to the Indian market, leveraging Tech Mahindra's extensive marketing expertise within the region.”
Tech Mahindra is expected to play a crucial role in localising Fuji TV’s content for the Indian market, providing services such as dubbing, subtitling and animation. Additionally, Tech Mahindra will support Fuji TV in licensing its Indian content IP to OTT and PayTV platforms in both India and Japan, broadening the reach of Fuji TV’s content and making it accessible to a wider audience.
“We are particularly excited about the opportunity to introduce a variety of Fuji TV’s content to the Indian audience. Moreover, through collaboration with creators at Tech Mahindra's subsidiary studios, known for their significant achievements in animation content production and XR & game development, we aim to co-develop unique content. Our goal is to not only expand our business in the Indian market but also to create innovative content that has the potential for global reach,” Ota added.
