Taking Astrology To The Masses
As astrotech continues to gain traction in India and beyond, platforms such as AstroSagga are poised to play a significant role in shaping the spiritual landscape of the future. With a steadfast commitment to accuracy, accessibility and empowerment, AstroSagga remains dedicated to guiding individuals towards a future illuminated by the wisdom of the stars.
"The inspiration behind AstroSagga stems from a profound belief in the power of astrology to guide individuals towards their true purpose," shares Rajeev Bhandari, Founder of AstroSagga. With a deep-rooted passion, Bhandari embarked on a mission to democratise access to this ancient knowledge.
An Astro-edtech
AstroSagga distinguishes itself by offering a diverse array of services tailored to meet the unique needs of each individual. "Our diverse range of services is tailored to meet the unique needs of each individual," affirms Bhandari.
From personalised consultations to enlightening video courses, the platform caters to seekers at every stage of their spiritual journey, empowering them to navigate life's uncertainties with clarity.
The platform aims to educate people and make them learn basic astrology. Bhandari stresses how Tarot reading is the easiest one out of all streams to learn and says, “It is a current energy calculator and can function as a GPS tracking system for a person.”
Future Growth Plans
Bhandari emphasises the need for a multifaceted approach to addressing life's complexities, leading him to envision AstroSagga as an educational platform offering courses in various streams of astrology. The platform has already served around 2150 students and to put it in Bhandari’s words, “We are offering astrology courses at a coffee’s price point.”
With a team of over 100 expert astrologers, AstroSagga is committed to delivering end-to-end solutions tailored to meet the diverse needs of its clientele. "Our focus is on providing value at every step of the journey," Bhandari clarifies.
Looking ahead to December 2024, Bhandari plans to actualise all its diversification plans, leveraging AstroSagga's robust foundation.
In a rapidly evolving landscape, Bhandari doesn't view competition as a hindrance but rather as an opportunity for collaboration and growth. He points to the success of new-age brands such as Astrotalk and Astroyogi, which have ignited widespread interest in astrology and heightened public awareness. "These brands have played a pivotal role in elevating the belief in astrology among the masses," Bhandari notes.
Rising Customer Demand
Bhandari sees this endeavour as a means of democratising astrology knowledge, fostering possibilities to create employment avenues. He also shared anecdotes about how some of the young students of AstroSagga are now associated with astrotech startups as full-time consultants.
Furthermore, he witnessed a significant surge in student traffic on the AstroSagga website, with a 50 per cent increase each month. This surge underscores the growing curiosity and receptiveness to astrology among today's youth, signalling a promising future for the industry.
