<div>Tablet market in India started on a lower note because of Bureau of India Standards (BIS) compliance requirements, which seemed to have settled with the vendors by now. According to International Data Corporation (IDC) India tablet market reported the strongest year to date growth in Q3 2014, fuelled by festive buying and strengthening commercial demand. Tablet market shipments in India witnessed a strong quarter-on-quarter growth of 10% making it a 0.94 million units market.</div><div> </div><div>“The initial phase of impulsive buying seems to have faded, as the consumers are more aware of the use case of tablets now. Therefore the current size of the market looks more realistic and stable,” says Tanvi Mann, Market Analyst, IDC India.</div><div> </div><div>“Due to continuous onslaught from the “Phablets” (which IDC defines as 5.5 inches -6.99 inches screen size smartphones), small screen tablets are taking a hit and there is more uptake on tablets which are screen sized between 8-9 inches. This has however led to an overall improvement of the average selling price for the category,” says Kiran Kumar, Research Manager, Client Devices IDC India.</div><div> </div><div><strong>Xolo Opus 3 Launched At Rs 8,499</strong></div><div>XOLO, the premium smart devices brand, on Friday (28 November) announced the launch of OPUS 3, the latest addition to the OPUS series, signified by the best in class multimedia experience delivered on a large screen.</div><div> </div><div>For a pleasurable multimedia viewing experience, OPUS 3 comes packed in a compact body with a 5” HD IPS display and is powered by a 1.3 GHz Quad-core processor.</div><div> </div><div>In addition, OPUS 3 offers a delightful photography experience, boasting of 8MP rear camera with Sony Exmor R Sensor and dual flash for superior quality images, even in low-light conditions. 5P Lens with f/2.0 aperture enables much sharper images and real life pictures. Every click with XOLO OPUS 3 is a moment to cherish that comes with the simplicity of use. For selfie-loving generation, OPUS 3 comes with a 5-megapixel front-facing camera, with 88 degree wide-angle lens, flash and BSI Sensor. </div><div> </div><div>The device comes with motion control technology which makes the use of accelerometer and proximity sensor to control Music player, FM radio, Gallery, Camera and even calls; allowing users to control the everyday functions by just the wave of the hand near the proximity sensor. OPUS 3 also allows access to multiple apps via Float Task on a dual window operation mode, enabling easy multitasking. While reading or watching a video, users can just pin their favorite app to the Float Task screen and it will follow, while they do other tasks.</div><div> </div><div><strong>ASUS Announces Live The #ZenLife Campaign</strong></div><div>ASUS on Friday announced a special campaign for its exquisite Zenfone Series 'Live the Zen life with Rannvijay'. Under this campaign, ASUS challenges Rannvijay - a star of all adventures to experience the zen life with the Zenfones. This campaign spreads across five weeks and every week will bring a new challenge for Rannvijay.</div><div> </div><div>Commenting on this announcement, Peter Chang, Regional Head - South Asia & Country Manager – System Business Group - ASUS India said, “Its our pleasure to engage Rannvijay in our quest for delivering unparalled innovation, creativity and quality. This challenge is certain to bring the zen way of living. Over these five weeks, Rannvijay will be able to re-discover various aspects of his life and enjoy the redefined Zen life. It will be interesting to see him accompanying our flagship product of the year and further explore from his experience.”</div><div> </div><div>Commenting on his association with ASUS, Rannvijay, an Indian television host, film actor and presenter said, “I am extremely excited to witness life the zen way with the amazing Zenfone. Its light weighted built, stylish look, superb battery life, and most importantly the camera and pre-loaded apps fits perfectly into my daily schedule. I am all set to enter in to the Zen life with ASUS. I am looking forward to the excitement that will be brought to me as a surprise every week.”</div><div> </div><div><strong>Cyanogen Partners With Micromax</strong></div><div>Cyanogen Inc, a leading mobile OS company, has announced an exclusive partnership in India with Micromax Informatics, the largest Indian mobile brand.</div><div> </div><div>The arrangement highlights the significance of the software-hardware partnership and the shared vision of delivering a whole new class of user-focused mobile device experiences that will immensely benefit the end user. Micromax has announced a new Internet brand YU, which is slated to announce its first device on Cyanogen OS. Cyanogen’s exclusive deal also means that Cyanogen OS will not support any other devices shipping in India with future updates including Lollipop.</div><div> </div><div>The first device from YU slated to be announced in December will also be the first to launch with Cyanogen’s new Themes app, supported by a powerful theming engine that will enable deep levels of UI personalization, and Nextbit’s Baton, a revolutionary cloud-syncing app service. </div><div> </div><div>As part of the strategic relationship, Cyanogen Inc. and Micromax will be building a game changing experience for Indian consumers and tech enthusiasts.</div><div> </div><div><strong>Ferrero India Inaugurates ‘Pietro Ferrero Kindergarden’ </strong></div><div>Standing by its philosophy of spreading joy and developing communities where it is located, Ferrero India – one of the three Ferrero Social Enterprises of the Ferrero Group today opened a world-class child care centre about 100 meters from its production plant in Baramati, Pune. It was inaugurated by Hon’ble Smt. Supriya Sule, M.P. in the presence of Hon’ble Shri Sharad Pawar and Hon’bleShri Ajit Pawar, Senior Management of Ferrero India, other distinguished guests and employees of Ferrero India. The Pietro Ferrero Kindergarden is named after the former CEO Pietro Ferrero.</div><div> </div><div>Pietro Ferrero was the force behind the Ferrero Social Enterprise and one of his social spirit initiatives aimed at safeguarding the health, education and social development of children under the motto: United Kinder of the World. This Kindergarden is very close to the heart of the Ferrero Group. It has been constructed in an area of 2 acres with plenty of space for children to play and run around and it has built up area of 10,000 sq. ft.</div><div> </div><div>tags:</div><div> </div>
