Solution For Curly Hair Care
Anveya Living’s founders believe that the most successful and long-term businesses are built on fundamentally strong and resilient economics, instead of the superficial “need to appear hot”. This is why, even if it is counterintuitive to the high-burn route that most startups take, Anveya Living run its business with bootstrapped capital right from the start, focusing on business health alongside business growth.
Continued Growth Trajectory
In December 2021, the startup secured Rs 8 crore from Rukam Capital in its seed funding round. Founded by Vivek Singh and Saurav Patnaik in 2018, the company aims to narrow the large gap between international beauty brands and beauty offerings in the Indian market. The brand currently is in the process of closing its Pre-series A funding round. As it is close to breakeven, any future investment in the company will be required for capacity addition and powering profitable growth only.
Anveya Living has been able to continue to drive growth in the last 12 months, while many others have had to rethink their economics and shift gears to cut losses reactively. Last year, its revenues grew three and a half times over the previous year with a strong improvement in profitability as well.
Road Ahead
Anveya Living is ready to launch more categories and products for hair care. The startup will continue to invest in research and development for this. It aims to continue multi-fold growth in scale and profitability this year and is widening its customer touchpoints in the offline market.
“While things could have been easier at another time, I believe that companies born and built in tougher times are more resilient and built to win in the long run,” says the company’s co-founder and CEO, Vivek Singh.
He explains that the company is taking care of the consumer’s end-to-end experience and focusing on functions such as R&D, production and commerce, distribution and post-purchase service.
“As a bootstrapped company, we had to do the best in the category while having the least amount of resources. This included building a team from scratch, putting the physical and digital infrastructure together, arranging funds, and growing the scale and the health of the business,” Singh says.
