Snapdeal, Truecaller Partner To Deliver Better Shopping Experience

In a bid to stay relevant in a competitive market led by rivals Flipkart and Amazon, online marketplace Snapdeal has partnered with global communication app Truecaller to enhance consumer experience by integrating Truecaller Priority in the company’s interactive voice response (IVR) and order confirmation numbers.

Customers with Truecaller app installed on their mobiles will be able to easily identify and filter IVR or delivery verification calls when shopping on Snapdeal.

Any calls received by users who have placed an order on Snapdeal will be clearly marked as ‘Snapdeal Order Team’ or ‘Snapdeal Delivery Team’, and colour-coded in purple, thereby assuring the users that the call is important and from a reliable source, not spam.

Jayant Sood, Chief Customer Experience Officer, Snapdeal said, “We are very pleased to bring the Truecaller Priority feature to our platform. It will help reduce a key friction point in the delivery process; ensuring that our customers don’t miss out on any important calls from Snapdeal, and also increase the daily rate of deliveries for us by increasing the call completion rate.”

Besides boosting customer satisfaction and ensuring that customers are always in the know about the status of their product, this feature will also reduce the rate of “no response” calls for Snapdeal.

“...With Truecaller Priority, Snapdeal ensures enhanced efficiency in its user communications while users get to know that call is critical and for relevant reasons. We are confident that such seamless experience will add immense value to both sides,” said Arun Krishnan, Director, Strategic Partnerships at Truecaller.