Fei-Fei Li, a leading figure in artificial intelligence, has secured USD 230 million in funding for her latest venture World Labs. The San Francisco-based startup, founded by Li and three other computer vision researchers, is working to develop advanced AI models that understand the three-dimensional physical world, a leap beyond current AI technologies that produce text and images.
World Labs focuses on "spatial intelligence," a form of reasoning that will allow AI systems to grasp the structure of 3D environments. This capability is expected to have wide-ranging applications, particularly in augmented reality (AR), virtual reality (VR), and robotics.
The funding round for World Labs was led by prominent investors including Andreessen Horowitz, New Enterprise Associates, and Radical Ventures, with additional backing from major tech players like AMD, Intel, and Nvidia.
With a team of 20 employees, the startup is building "large world models" (LWMs) that combine real-world and synthetic data to train AI systems. These models will incorporate transformer-based architectures, the same foundational technology used in OpenAI's ChatGPT, though Li hinted at innovations beyond this approach.
Li, often dubbed the "godmother of AI" for her pioneering work on the ImageNet dataset, which enabled significant advances in computer vision, continues to shape the future of artificial intelligence. She explained that while current AI models can generate impressive images and text, they lack the ability to truly understand how a 3D world is built. World Labs aims to solve this problem by unlocking broader reasoning capabilities in AI, avoiding the common "hallucinations" seen in generative models today.
Despite the demands of building a cutting-edge startup, Li will continue her academic role at Stanford University’s Human-Centered AI Institute. This is not her first entrepreneurial venture—while a student at Princeton, she managed a family business, a testament to her determination and work ethic.
(Inputs from Reuters)
