Innovative technology and commitment to financial inclusion are cornerstones of India Shelter Finance Corporation’s strategy. A player in the home loan sector, the company has invested significantly in digitally transforming key areas in the space. For instance, it has changed application processes by providing an online platform, which has not only eliminated the need for branch visits but also increased online application rates.
Another aspect that works in India Shelter Finance Corporation’s favour is that it actively targets marginalised communities, including women in semi-urban and rural areas. By offering specialised loan products and simplifying the application process, the company has increased loan approvals for these demographics, ensuring social and economic empowerment through home ownership.
A Seamless Approach
Building on technological advancements, India Shelter also integrates programmes such as e-NACH, e-Mandate, e-Sign and e-Stamp to expedite loan processing and disbursements. The use of data analytics enhances credit underwriting, while around-the-clock customer service through Interactive Voice Response systems and paperless processes helps it ensure a smooth customer journey. For the company, these efforts have resulted in higher customer satisfaction scores, reflecting its commitment to providing efficient and convenient services.
India Shelter’s fintech strategy has significantly impacted the home loan industry by digitising processes, promoting financial inclusion and leveraging technology to enhance customer experience.
