A recent report revealed a drop in Apple’s iPhone shipment by 10 per cent in the first quarter of 2024 as the smartphone market is intensifying, with the manufacturers racing for the top position.
The report highlighted an increase in smartphone shipments worldwide, which grew from 7.8 per cent to 289.4 million units from January to March, with Samsung, pulling off the top phone maker spot from Apple at 20.8 per cent market share.
Apple’s decline in iPhone shipment came following its strong performance in the December quarter when it overtook Samsung’s first rank. The iPhone maker is now back in the second position, with a 17.3 per cent market share.
Xiaomi occupied the third position with a market share of 14.1 per cent during the first quarter.
Furthermore, the report underlined Samsung’s shipment surge due to its latest flagship smartphone lineup, the Galaxy S24 series released at the beginning of the year, which boosted the company's shipment by more than 60 million phones during the period.
Global sales of Galaxy S24 smartphones jumped by 8 per cent in comparison to last year's Galaxy S23 series during their first three weeks of availability, the report added.
Meanwhile, Apple’s shipments in the first quarter stood at 50.1 million, down from the 55.4 million units it shipped during the same period last year.
Additionally, in the final quarter of 2023 iPhone shipments also shrank in China by 2.1 per cent from the previous year.