OpenAI, led by Chief Executive Sam Altman, has embarked on a strategic campaign to tap into the corporate market with its artificial intelligence (AI) services. Hosting exclusive events in major business hubs like San Francisco, New York and London Altman and other OpenAI executives have pitched AI solutions to hundreds of large company executives, according to a Reuters report.
These roadshow-like events, previously unreported, show OpenAI's ambitions to diversify its revenue streams beyond its consumer offerings. At these events, Altman directly engaged with over 100 executives in each city, accompanied by chief operating officer Brad Lightcap.
Demonstrations showcased various AI products, including ChatGPT Enterprise, designed for corporate use, software to integrate customer applications with AI services and new text-to-video models. OpenAI highlighted applications in sectors such as finance, healthcare, and energy stressing the potential for call-center management and translation services.
Despite being a significant investor in OpenAI, Microsoft's presence looms large as a competitor. Some attendees questioned the need for OpenAI's services when they are already Microsoft customers. However, Altman and Lightcap emphasized the benefits of direct collaboration with OpenAI, access to cutting-edge models and the potential for customized AI solutions tailored to individual business needs.
OpenAI's revenue diversification efforts are highlighted by its aim to achieve a projected USD 1 billion revenue target for 2024. ChatGPT Enterprise has seen a surge in interest, with over 6,00,000 sign-ups, indicating growing demand for AI solutions in the corporate sector. Additionally, OpenAI's engagement with Hollywood studios, particularly with its Sora video creation tool, signals an expansion into the entertainment industry, despite concerns about data sources, output reliability and copyright protection.