Raising Farmers’ Income By A Good Margin

On the company’s relevance a decade from now: The dairy industry is growing, and the demand for dairy products are growing even faster. Milk production, in terms of quality and quantity, will continue to increase. So our IoT solutions will continue to add value. We also anticipate our solutions to expand into other food and agri areas. We thus believe we have a huge growth potential in the next ten years in dairy and across the agri produce, globally.

On the future of the business: Dairy is a very huge industry contributing 7.6 per cent to the GDP (considering milk output value and animal value)  of the country. We have just catered to 1 per cent of the total industry and we have a long way to go in the Indian dairy industry. IoT as a business model is also evolving, infrastructure for IoT is increasing. Customers are exploring more business models such as Pay As You Grow and Subscription models. Rapid changes are happening in the business models.

On the importance of AI and blockchain to the business: The dairy industry generates a lot of data. Artificial intelligence, big data and analytics have enormous potential to work on this data to improve various aspects of this industry. Blockchain is also being explored for farmer payments and data management.

On direct and indirect wealth creation: We ensure better realisation for the dairy industry and dairy farmers. We are trying to significantly increase farmers’ income. We are helping milk processors to realise better rate for milk and value-added products. The potential is huge as dairy industry alone contributes 7.6 per cent to India’s GDP. Increasing the dairy revenues indirectly help in the improvement of the GDP of the country.

On employment opportunities: We see the technology increasing revenue potential and encouraging more farmers to take up dairy business seriously. More opportunities for farmers and entrepreneurs are opening up.